Editors will buy a book for one or more of the following reasons. Knowing what these reasons are, you can then design a marketing plan with these characteristics in mind.
1. previous books of ' author, have sold well.
2. love the book and I think will sell.
3. think the book will sell.
4. you love so much to publish regardless of its commercial potential.
5. ' and a book that deserves to be released because of his value to a cause or of the country.
6. an editor is passionate enough to overcome the doubts of the House can have on the book.
7. a new editor came from a ' other House and is building a list.
8. L ' l ' editor has opportunity to reflagging a bestselling author of a ' the other House.
9. the book will be the first of a series with strong growth potential.
10. the ' idea of the book is brilliant.
11. the ' idea of the book is timely.
12. the writing is superb.
13. the title Already sell books.
14. a promotion plan ensures the success of author a book.
15. L ' author is a media magnet that can secure enough advertising to make your book successful.
16. L ' author has a national platform, such as a column or a television or radio program that ensures the ' continuous exposure for the book.
17. L ' Publisher thinks the book is back and become an evergreen list (like evergreen tree-sells for very long).
18. the book is subsidiary rights potential, including book clubs, audio cassettes, or foreign, electronic rights or film.
19. the book has a potential adoption in schools or universities.
20. the House has published similar books successfully.
21. the book is about a topic that has or wants to build a list.
22. overcome by fever d ' auction, publishers are convinced that, despite the profits and losses nominal Declaration to determine the value of the book, who pay everything you need to beat their rivals.
23. the ' author wants to change case.
24. L ' editor discovers the book during a trip to a Bookfair and thinks to sell, or caught in the ' and ' excitement surrounding the book, or wants to justify the trip.
25. L ' l ' Publisher is sending the message that industry due to new management or despite the changes in the House, the House is a player.
26. the book is sold cannot be great, but the books are bestsellers future potential.
27. the ' the author has a personal connection with someone at home with the right to buy the book.
28. publication of the book will increase the prestige of the House.
This is not a definitive list. John Saul, a novelist, noted if publishers don't want to buy a book, say " and ' been done to death ". If you want to buy the book, say, " " always works.
(C) Copyright, Catherine Franz. All rights reserved.
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